Fear of failure, fear of rejection, fear of the unknown are all things that keep us from growing, changing and evolving. It keeps you from experiencing all the life has to offer and recognizing all that you bring to it, until one day you wake up and realize it was all a lie, and we did. And once we did we wanted to share this realization with everyone, but in a way that is un-intrusive and in a space that allows you to experience this awakening and all the emotions that come with it. beBLANQ was essentially created out of a love of candles and how the simplicity of the flame but also the different auras created by various fragrances can help set the mood for you to realize the infinite opportunities in front of you. Life is messy, it's complicated, it's full of highs and lows; but everyday you wake up with the opportunity to be whatever you want. To create the life you want for yourself. But sometimes you need to be reminded of that. Through our various products spanning multiple categories, beBLANQ uses every opportunity to be an expression of self. A past, present and future self.